HY10 Selected as a Founding Participant in Visa’s Infinite Private Programme

July 15th 2026

HY10 has been named as one of the first participants in Visa’s newly launched Infinite Private programme, a scheme bringing together unlimited-spend payment cards, concierge access and lifestyle management under a single membership.

The programme was introduced at the Visa Payments Forum in Paris, in front of an audience of more than 2,000 attendees drawn from banks, fintechs and payment providers. HY10’s inclusion among the programme’s earliest participants reflects its position in the premium financial services space, at a time when established private banks are being pressed to modernise.

Bringing wealth and lifestyle together

Private banking has long relied on a fragmented set of providers, separate arrangements for banking, international card payments, travel and day-to-day lifestyle support. HY10 was built to bring these functions into one platform, pairing an unlimited-spend card with a dedicated lifestyle manager.

Erekle Tokhosashvili, Co-Founder of HY10, said the model behind private banking has changed little in decades, leaving clients to manage several providers at once. He noted that HY10 was created to bring banking, payments, travel and lifestyle management together in one place, built around how global wealth operates today.

Scaling with Visa’s network

The partnership gives HY10 access to Visa’s global payments infrastructure as it grows, while members gain entry to more than 2,000 curated services across travel, hospitality and luxury partners through the Infinite Private programme.

Otar Ramishvili, Co-Founder of HY10, described the collaboration as building something beyond a premium card, a platform combining wealth, access and experience within a single membership.

The shift is being driven in part by a new generation of high-net-worth individuals, including entrepreneurs and international investors, who expect the convenience of consumer fintech alongside the spending capacity and personal service of a private bank.

HY10 continues to expand across Europe, the Middle East and Asia. Headquartered in London, the company serves internationally mobile entrepreneurs, investors and families whose financial needs cross borders.